Ayase Ueda, born on 28 August 1998 (age 27), is a Japanese striker with Feyenoord, where he wears the number 9 shirt. His current market value is around £8.5m, according to Transfermarkt.
His 2025 - 2026 season has been the most productive league campaign of his career. Ueda scored 25 goals in 31 Eredivisie appearances, a return that has kept him firmly in Feyenoord’s first-team picture rather than drifting into the squad-player category.
Across all competitions for Feyenoord that season, he made 40 appearances and scored 26 goals, including six Europa League outings with one goal, two Champions League qualifying appearances and one in the KNVB Beker. That is a fairly clear picture of his role: used regularly, judged on goals, and delivering enough of them to stay central.
He has also remained involved with Japan, making one World Cup appearance and scoring eight goals in nine Asian World Cup qualifying matches during the same period.
Ueda’s profile is straightforward: an established Japan international striker, currently at Feyenoord, coming off a heavy-scoring domestic season and still a regular part of both club and national-team plans.
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